&
Development Communication Division
External Affairs
cordially invite you to a book launch and panel discussion featuring
|----------------+-------------------------------------------------|
| | |
| | |
| | World Congress on Communication for Development |
| (Embedded | Lessons, Challenges, and the Way Forward |
| image moved to | |
| file: | This book sets forth issues and experiences |
| pic18700.jpg) | from the World Congress on Communication for |
| | Development (WCCD), held in Rome in October |
| | 2006. Mixing theory, practice, and lessons from |
| | the field, it shows that communication for |
| | development can help with effective design and |
| | implementation of development initiatives and |
| | can lead to more sustainable results. With a |
| | focus on communications in health, sustainable |
| | development, and governance, this book with |
| | accompanying DVD provides a benchmark and |
| | identifies the main challenges for |
| | communication for development in the new |
| | millennium. |
| | |
| | The presentation will be followed by two short |
| | films, produced by the BBC World Service Trust, |
| | for the WCCD, on the role of communication in |
| | promoting governance and health. |
| | |
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Wednesday, October 24
3:00 - 4:30 pm
World Bank J Building, Auditorium J1-050
701 18th St. NW corner of 18th St. and Pennsylvania Ave.
A reception will follow the event
The event will be broadcasted live on the Web at the following link:
http://vcg01.worldbank.org/vc/
Opening Remarks
Marwan Muasher
Senior Vice President, External Affairs, World Bank Group
Mr. Muasher joined the World Bank Group as Senior Vice President of
External Affairs on March 16, 2007, from his most recent position at
the Senate of Jordan. His career has spanned the areas of
development, diplomacy, civil society, and communications. He began
his career as a journalist for the Jordan Times, and then served at
the Ministry of Planning and later as press advisor to the Prime
Minister. Mr. Muasher opened Jordan's first embassy in Israel, and
became Minister of Information and the government?s spokesperson. He
also served in Washington again as Ambassador, negotiating the first
free trade agreement between the United States and an Arab nation.
Moderator/Chair
Paul Mitchell
Development Communication Division, World Bank
Mr. Mitchell is the Manager of the World Bank Development
Communication Division. He has worked in more than 50 countries and
with more than 150 development projects and programs assisting
governments on difficult reform programs and high risk projects. He
leads training workshops for Bank staff and client governments and
lectures frequently on using communications as a tool for
international development.
Introduction
Paolo Mefalopulous
Development Communication Division, World Bank
Mr. Mefalopulos, Senior Communication Officer, started his career in
the private sector in Italy, working for a national television
network and for the training institution of a major corporation. He
is one of the authors of a handbook on the innovative methodology
known as Participatory Rural Communication Appraisal (PRCA), and the
main author of two other books on the use of participatory
communication for planning development projects and programs.
Daniele Calabrese
Development Communication Division, World Bank
Mr. Calabrese, Communication Officer, provides technical assistance
in the design and implementation of communication programs for water
supply and sanitation, privatization and public sector reform,
environment and rural development projects in several developing
countries in different regions.
Panel Discussion
Jeffrey Grieco
Senior Deputy Assistant Administrator for Public Affairs, USAID
Mr. Grieco is USAID's senior advisor on and manager of all
legislative relations and public affairs activities. He serves as
the Administrator's official representative for all public affairs,
media relations and public diplomacy activities involving USAID as
well as serving as the agency's lead public affairs representative
at global meetings and conferences. Before joining USAID in 2002,
Mr. Grieco served in the White House Office of Public Liaison.
Thomas Jacobson
Professor and Sr. Associate Dean for Academic Affairs,
Temple University
Professor Jacobson's research focuses on communication for national
development, democratization and media development. Prior to the
Temple University School of Communications and Theatre, he has been
Visiting Professor at Northwestern and Cornell Universities and is
past President of the Participatory Communication Research Section
of the International Association of Media and Communication
Research.
Nasserie Carew
Director of Public Relations, Interaction
Ms. Carew is responsible for all internal and external
communications, including a comprehensive public relations effort
focused on media outreach, advocacy and online presence. She has
spent more than a decade working in international development and
media advocacy. Interaction is the largest alliance of US-based
international development and humanitarian nongovernmental or
ganizations, with more than 165 members operating in every
developing country.
________________________________________________________________________________________________________
About the World Congress on Communication for Development
The World Congress on Communication for Development, held in October
2006 in Rome, was an unprecedented opportunity for dialogue among
three key stakeholders who rarely interact: policy makers,
practitioners, and academicians. It aimed to highlight the
necessity of incorporating Communication for Development into
development policies and practices.
For more Information about the World Congress, please contact Eliana
Esposito: eesposito@worldbank.org
About the InfoShop
The InfoShop is the public information center of the World Bank and
serves as a forum for substantial debate on international
development. Our extensive events program consists of more than 250
events over the past two years and has hosted many internationally
recognized speakers including Queen Noor, Francis Fukuyama, Jeffrey
Sachs, Amartya Sen, Joseph Stiglitz, Thomas Friedman, and Carly
Fiorina. The InfoShop functions as the only publicly accessible
space at headquarters and provides internal and external audiences
with over 15,000 titles published by the World Bank, international
organizations, and other publishers on development issues.
For more information, visit: www.worldbank.org/infoshop
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